What Are the Different Types of Distribution Strategies?
- Direct Distribution. Direct distribution is a strategy where manufacturers directly sell and send products to consumers.
- Indirect Distribution.
- Intensive Distribution.
- Exclusive Distribution.
- Selective Distribution.
- Wholesaler.
- Retailer.
- Franchisor.
How do you plan a distribution strategy?
- Evaluate If You Should Pursue Adding a New Distribution Channel. Distribution is a key element of your marketing strategy – it’s how you access your market.
- Define What Your Channel Will Look Like.
- Find Channel Partners and Create Your Channel Plan.
- Create Your Channel Pricing Strategy.
Which is the best example of a distribution strategy?
Example, Luis Vuitton Stores 2. Intensive Distribution : Maximizing outlets to maximize sales. Example, Coca Cola 3. Selective Distribution : Carefully choosing multiple channels and partners. Example, Adidas, Nike The above 3 distribution strategies are the most used but a typical strategy may differ for a particular product or a company.
When do you use an intensive distribution strategy?
The intensive distribution – this is a distribution strategy that is mainly used when a manufacturer is distributing low priced product to the ultimate purchaser. This distribution strategy can also be used in distributing impulse purchase products.
Why do you need the right distribution strategy?
To reach far and wide, you need the right distribution strategies in place. You cannot market a product and then not deliver the product to the end customer. This is a sheer loss of money as you waste money on your marketing and the opportunity loss is also huge.
How to gain repeat customers with a distribution strategy?
However, you will only gain repeat customers if you effectively deliver a product and ensure that users can receive item information easily. This is done by using a distribution strategy (while effectively leveraging distribution software) that aligns with your business needs.
